Cookies Policy

Our Approach to Cookies

At Purple Wave Creative, we believe in being transparent about how we collect and use data. This Cookies Policy explains what cookies are, how we use them, and the choices you have regarding their use on our website.

Just like our marketing approach, we want to be clear and straightforward about how we use technology to improve your experience while respecting your privacy preferences.

What Are Cookies?

Cookies are small text files stored on your device (computer, tablet, or mobile) when you visit websites. They help us recognize your device and remember certain information about your visit, such as your preferences and actions on our site.

Cookies aren’t inherently good or bad – they’re simply a technology tool. Some are essential for website functionality, while others help us understand how people use our site so we can make it better.

Types of Cookies We Use

Essential Cookies

These cookies are necessary for our website to function properly. They enable core features like security, account management, and remembering your preferences. You can’t opt out of these cookies since our website wouldn’t work properly without them.

Examples include:

  • Session cookies that maintain your logged-in status
  • Cookies that remember your cookie consent choices
  • Security cookies that help protect our website

Performance/Analytics Cookies

These cookies collect information about how visitors use our website, such as which pages are most popular, how long people stay on each page, and if they encounter error messages. They help us improve our website and your experience.

Examples include:

  • Google Analytics cookies that help us understand site traffic
  • Cookies that track which content is most valuable to visitors
  • Cookies that help identify technical issues

Functionality Cookies

These cookies allow our website to remember choices you make and provide enhanced features. They may remember your username, language preferences, or region.

Examples include:

  • Cookies that remember your display preferences
  • Cookies that personalize content based on your past interactions
  • Cookies that remember form information for later

Marketing/Targeting Cookies

These cookies track your browsing habits and activity on our website. We use this information to make our website and the advertising displayed more relevant to your interests.

Examples include:

  • Cookies used to deliver targeted content
  • Cookies that measure the effectiveness of our marketing efforts
  • Cookies from social media plugins that enable sharing

How Long Do Cookies Stay On Your Device?

Cookies can remain on your device for different periods:

Session Cookies: These temporary cookies only exist during your browsing session and are deleted when you close your browser.

Persistent Cookies: These remain on your device for a set period or until you delete them manually. They help us remember your preferences for future visits.

You have several options for managing cookies:

We provide a cookie management tool that allows you to select which types of non-essential cookies you accept. You can access this tool at any time by clicking the “Cookie Settings” link in our website footer.

Browser Settings

Most web browsers allow you to manage cookies through their settings. You can:

  • Block all cookies
  • Allow only first-party cookies
  • Delete cookies after each browsing session
  • Browse in “private” or “incognito” mode

Please note that restricting cookies may impact your experience on our website, as some features may not function properly.

Managing Specific Services

For third-party cookies related to advertising or analytics, you can often opt out directly with the service provider:

Third-Party Cookies

Some cookies are placed by third parties on our website. We don’t control these cookies directly, but we’ve selected partners who share our commitment to privacy. These may include:

  • Analytics providers (like Google Analytics)
  • Social media platforms (if you use social sharing features)
  • Marketing and advertising partners

Each third party has its own privacy policy, which we encourage you to review.

Updates to This Policy

We may update this Cookies Policy as our services evolve or as privacy regulations change. We’ll notify you of significant changes by posting a notice on our website and updating the “Last Updated” date below.

Questions About Cookies?

If you have questions about how we use cookies or your privacy on our website, we’d be happy to talk about it. Contact us at:

Email: Hello@PurpleWaveCreative.com
Phone: 231-333-4590

Just like in our client relationships, we value open communication about our practices and policies.

Last Updated: April 4, 2025

This Cookies Policy is part of our commitment to transparency and respect for your privacy choices. It complements our Privacy Policy and Terms and Conditions.