A Digital Marketing Agency in Michigan That Gives a Damn
You've got big goals and zero patience for marketing fluff. We get it. Purple Wave Creative helps businesses and organizations cut through the noise and get real results—without the corporate runaround.
You Deserve Better Than This
You know the drill. You hire a marketing agency. They wow you with a fancy proposal and a lot of promises. Then you get handed off to a junior account manager, your calls go unreturned, and six months later you're staring at a dashboard full of meaningless metrics wondering where your money went.
Sound familiar?
Here's the thing: most agencies are built to serve themselves, not you. They're chasing billable hours, not your results. They'd rather upsell you on services you don't need than have an honest conversation about what actually moves the needle for your business.
We think that's garbage. And we built Purple Wave Creative to be the opposite.
Web Design *
Social Media *
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Web Design * Social Media * Graphic Design * SEO *
Dr. Lia Gaggino, MD - Pediatrician - Kalamazoo, MI
“Michael was the guru I was searching for.
He kindly respected my incredible lack of knowledge, walked me through problem solving or just solved the issue for me.”
A Michigan Marketing Agency Built Different
Purple Wave Creative isn't your typical digital marketing agency. We're based in Michigan, we've been in the trenches for decades, and we've got zero interest in playing the usual agency games.
What does that mean for you?
It means when you call, a senior strategist answers—not an intern reading from a script. It means we'll tell you the truth about what's working and what isn't, even when it's uncomfortable. It means your marketing gets the attention it deserves, not whatever's left over after the big-budget clients get served.
We've built businesses from scratch. We've failed and gotten back up. We've learned what works when resources are tight and stakes are high. That experience is baked into everything we do.
Peggy Wester - Owner, Next Chapter Real Estate - Belgium, WI
“Mike was great to work with.
He’s personable, funny, creative, and feels like a friend you’ve known for years.
He takes the time to offer the pros/cons, and walk you through making minor changes on your own, and is always quick to respond.”
Is This You?
We work with businesses and organizations who are done settling for "good enough" marketing:
→ Small and mid-sized businesses ready to compete with the big players
→ Associations and nonprofits that need to do more with less
→ Organizations in transition launching, rebranding, or scaling up
→ Leaders who value straight talk over sales pitches
If you want a partner who treats your success like our reputation depends on it—because it does—we should talk.
Digital Marketing That Works in the Real World
No 47-page strategy documents that collect dust. No vanity metrics designed to make us look good. Just focused execution on what actually drives growth.
Search Engine Optimization (SEO)
Getting found isn't just about Google anymore. We optimize for how people actually search today—including AI assistants and voice search. Our approach focuses on building real authority, not chasing algorithm tricks that stop working next month.
Social Media Marketing
Consistent, engaging content that sounds like humans wrote it—because humans did. We help you show up where your audience already is, with messaging that actually resonates.
Content Marketing
Blog posts, email campaigns, and resources that position you as the go-to authority in your space. No fluff, no filler, no content-for-content's-sake.
Website Design
Clean, fast, mobile-friendly websites that make it easy for visitors to take action. Your website should be your hardest-working salesperson, not a digital brochure from 2015.
Paid Advertising
Strategic campaigns on Google, Facebook, LinkedIn, and beyond. We focus your budget where it'll actually generate returns, not just impressions.
Why Work With Us?
Senior-level attention, not a bait-and-switch. The people who build your strategy are the same people who execute it. No handoffs to junior staff learning on your dime.
Straight talk, always. We'll tell you what's working, what isn't, and what we'd do if it were our money. Some agencies tell you what you want to hear. We tell you what you need to know.
Results over busywork. We don't pad invoices with unnecessary deliverables. Every hour we bill is focused on moving you closer to your goals.
Michigan roots, national reach. We're proud to be a Michigan-based digital marketing agency, but we work with clients across the country. Great marketing isn't limited by geography.
The Track Record
20+ years of marketing and business experience
120+ projects delivered across industries
92% client retention — people stick around
Building digital strategies since 2004 — before "digital marketing" was even a thing
We've seen what works, what doesn't, and what's just hype. That perspective saves you time, money, and headaches.
Simple Process, Serious Results
1. Conversation
We start by listening. What are you trying to accomplish? What's worked before? What hasn't? No pressure, no pitch—just a real conversation about your goals.
2. Strategy
We build a clear roadmap with specific deliverables, realistic timelines, and transparent pricing. No surprises, no scope creep.
3. Execution
This is where most agencies drop the ball. We don't. Your marketing gets consistent, focused attention from people who know what they're doing.
4. Optimization
Marketing isn't set-it-and-forget-it. We track what's working, adjust what isn't, and keep you in the loop with reporting that actually makes sense.
Common Questions
What makes Purple Wave different from other digital marketing agencies in Michigan? We combine senior-level expertise with hands-on execution. You won't get passed off to junior staff or lost in a sea of clients. We specialize in working with organizations that need real results on realistic budgets—not enterprise-level fluff scaled down.
How much does it cost to work with a digital marketing agency? It depends on what you need. We offer everything from one-time projects to ongoing retainers. We'll have an honest conversation about your budget and goals before recommending anything—and we'll never push services you don't need.
Do you only work with businesses in Michigan? We're based in Michigan and proud of it, but we work with clients nationwide. Most collaboration happens over video calls anyway—what matters is the quality of the work, not the zip code.
What's the difference between SEO and paid advertising? SEO (Search Engine Optimization) builds long-term organic visibility—people find you through search without you paying per click. Paid advertising gets you in front of people immediately, but you pay for each visit. Most businesses benefit from a combination of both.
How long does it take to see results from digital marketing? It depends on the strategy. Paid advertising can generate leads within days. SEO typically takes 3-6 months to show meaningful traction. We'll set realistic expectations upfront and keep you updated on progress along the way.
What is GEO and why does it matter? GEO (Generative Engine Optimization) is how you show up when people use AI tools like ChatGPT, Google's AI Overview, or voice assistants. Traditional SEO isn't enough anymore—if you're not optimized for AI search, you're invisible to a growing segment of your potential customers.
Can you help with just one thing, like a website redesign? Absolutely. Not everyone needs a full marketing retainer. Sometimes you just need a website that actually works. We're happy to scope projects based on what you actually need.
Ready to Make Some Waves?
You didn't come this far to settle for marketing that doesn't deliver.
Let's have a conversation about where you're trying to go—and how we can help you get there.