About
We help businesses get noticed and make more money through marketing that actually works.
Why We Do This
Most agencies only want clients with huge budgets. Small businesses? “Not worth our time.”
That’s bullshit.
The underdogs building real businesses deserve better marketing than the corporate giants copying each other.
We’re here for the businesses everyone else overlooks.
What Makes Us Different
We Actually Know Your Industry
Most agencies treat every business the same. We don’t.
We’ve worked with enough associations, event companies, and independent professionals to know what actually works in each industry.
Associations:
We help you get members to actually engage instead of just paying dues.
Event Companies:
We turn your one-day events into year-round communities that sell themselves.
Independent Professionals:
We help you stand out instead of looking like every other realtor/consultant/whatever.
We work with other small businesses too – as long as you want marketing that actually works instead of generic garbage.
The difference? We’ve been there. We know your problems because we’ve solved them before.
How This Works
1. We’re Picky
Not every business is a good fit. We only work with clients we can actually help.
2. We Build Communities
Turn customers into superfans instead of just chasing new leads all the time.
3. We Get Your Business
We’ve worked in your industry. We know what works and what doesn’t.
4. We Measure What Counts
Results that matter to your bank account, not just vanity metrics.
Amazing Experience
Mike was great to work with on the development of my web site. He’s personable, funny, creative and feels like a friend you’ve known for years. He takes the time to offer the pros and cons of including/not including certain elements on your site, walks you through making minor changes on your own and is always quick to respond.
Peggy Wester
CEO, Next Chapter Real Estate
Meet Our Team
We’re the people who actually do the work. No account managers, no middlemen – just experienced marketers who know how to help small businesses win.
Mike Andersen
Founder &
Strategic Director
Been running businesses since I was 8 (some worked, some didn’t). Spent 20+ years in corporate events, then figured out how to help small businesses actually get noticed online.
Moved from Chicago to Northern Michigan because who needs that stress? Now I help businesses build communities instead of just chasing likes.
Andrea Argy
Operations &
Client Success Manager
Grew up in Michigan, lived everywhere from Chicago to California to Florida, ended up back home in the Mitten. Marketing degree plus years managing luxury spas where demanding clients don’t mess around.
Good at juggling a million things while keeping everyone happy. Makes sure our projects get done and clients don’t want to kill us.
Megan Steinback
Creative Director &
Brand Strategist
Ran her own successful design agency in North Carolina for years before joining Purple Wave Creative. Now based in Atlanta but works everywhere.
10+ years making brands look good and stand out. Helps small businesses look like the experts they actually are.
Are We Right for You?
Probably not. We’re picky.
We work with:
- Businesses that have their act together and want to grow
- People who know what they’re good at and want marketing that shows it
- Companies ready to build relationships instead of just chase sales
- Clients who want honest advice, not just “yes” people
Not a match? That’s fine. We only work where we can actually help.
