About Purple Wave Creative
We transform passionate professionals into industry leaders through remarkable, tribe-building marketing that challenges conventional approaches.
Our Story: Why We Exist
Purple Wave Creative was born from a simple truth we couldn’t ignore:
Small businesses with big ambitions often struggle to find marketing partners who truly understand their unique challenges and opportunities.
We watched as:
- Associations tried to engage members with outdated tactics that fell flat
- Event companies fought to stand out in increasingly crowded digital spaces
- Independent professionals drowned in a sea of look-alike marketing
- Passionate business owners settled for generic strategies that didn’t reflect their expertise
These specialized businesses deserved better than the cookie-cutter approaches and corporate jargon that dominate the marketing landscape.
So we built the digital marketing agency for small businesses we wished existed: one with specialized knowledge, a selective approach to partnerships, and a focus on building thriving communities—not just creating marketing assets.
We’re not trying to be everything to everyone.
And that’s our strength.
What Makes Us Different
We’re Specialists, Not Generalists
As a boutique digital marketing agency for small businesses, we’ve developed deep expertise in specific industries where we consistently deliver exceptional results:
Associations & Member Organizations
We help professional associations increase engagement and clearly demonstrate member value through strategic digital marketing that builds year-round connection.
Event Producers & Planners
Our specialized strategies transform one-time events into thriving year-round communities, creating consistent touchpoints that boost attendance and sponsorship.
Independent Professionals
We work with realtors, consultants, and specialized service providers to develop marketing as distinctive as their approach, helping them stand out in competitive fields.
While these are our core specialties, we partner with any small business that values remarkable marketing and authentic community building.
Our focused expertise means we understand your industry’s unique language, challenges, and opportunities from day one—no lengthy learning curves or generic advice that wastes your valuable time and budget.
Our Approach: How We Work
1. We’re Selective About Our Partnerships
We don’t take on every project that comes our way. Instead, we carefully choose to work with businesses that align with our values and vision. This selective approach allows us to deliver our best work to clients who truly value what we bring to the table.
2. We Build Communities, Not Just Campaigns
While other agencies focus solely on metrics like clicks and impressions, we measure success by the strength of the communities we help build around your brand. We create marketing that converts customers into advocates and one-time buyers into long-term tribe members.
3. We Bring Specialized Industry Knowledge
Our team doesn’t need months to understand your business model or audience. With our industry-specific expertise, we hit the ground running with strategies tailored to your unique challenges and opportunities.
4. We Focus on Measurable Impact
We’re not interested in marketing that simply looks good—we create work that delivers real business results. Our strategies are designed to achieve specific, measurable outcomes that directly impact your bottom line.
Amazing Experience
Mike was great to work with on the development of my web site. He’s personable, funny, creative and feels like a friend you’ve known for years. He takes the time to offer the pros and cons of including/not including certain elements on your site, walks you through making minor changes on your own and is always quick to respond.
Peggy Wester
CEO, Next Chapter Real Estate
Meet Our Team
The people behind Purple Wave Creative bring both specialized industry knowledge and a genuine passion for helping small businesses thrive. We’re real people who care about creating remarkable work that makes a difference.
Mike Andersen
Founder &
Strategic Director
Originally from Chicago, Mike has worked in the event industry since 1999 while moonlighting as a web designer and marketer since 2005. His entrepreneurial journey began at age 8, with both successes and failures shaping his approach.
After spending time in Asheville, NC, Mike now calls Frankfort, MI, home. He believes you can’t move forward without being knocked down a few times—each setback is an opportunity to learn and grow. This philosophy drives how he helps small businesses build engaged communities that stand out in their industries.
Andrea Argy
Operations &
Client Success Manager
Andrea grew up in Flint, MI and has lived coast to coast—from Chicago to Orange County, CA and Orlando, FL—before settling in Frankfort, MI. She brings a marketing degree from Michigan State University and specialized training in luxury service as a certified Spa Director from UC Irvine.
Her background managing some of the most prestigious spas in the United States has honed her ability to juggle multiple priorities while ensuring exceptional client experiences. Andrea approaches Purple Wave Creative with this same skill for spinning many plates simultaneously while making sure clients feel heard, valued, and delighted with their results.
Megan Steinback
Creative Director &
Brand Strategist
Megan and Mike first connected while working together at a Chicago-based company before she spent several formative years in Asheville, NC. With a decade of experience in graphic design and social media management, Megan brings a wealth of creative expertise to every project.
She previously ran her own successful design agency in Asheville before joining forces with Mike and Andrea at Purple Wave Creative. Now based outside Atlanta, GA, Megan leads our creative direction with a focus on developing distinctive brand identities that help small businesses establish themselves as industry authorities.
Is Purple Wave Creative Right for You?
We’re not the right digital marketing agency for every small business—and we’re okay with that.
Our approach works best for:
- Established businesses ready to level up their digital presence
- Passionate professionals who want marketing that reflects their expertise
- Leaders who value authentic community building over quick fixes
- Organizations looking for a true marketing partner, not just a vendor
Not every match is perfect, and that’s okay. We’re focused on building relationships that truly work for both sides.
