Is your association website costing you members? A 20-point checklist
A 20-point association website checklist you can run in 15 minutes on your phone: joining, events, members area, trust, search and whether the next board can keep it running.
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Volunteer recruitment for association chapters and nonprofits
How association chapters and nonprofits recruit volunteers who stay: small defined roles, personal asks, a board pipeline and thanking people properly.
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Affinity programs for associations: member perks that pay
What affinity programs are, which ones associations and chambers actually benefit from, how the revenue works and how to pick partners without annoying your members.
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Digital marketing for associations: a simple plan that works
A practical digital marketing plan for associations and chapters: the five channels that matter, how to do content marketing without a staff, the numbers to track and a year-long calendar.
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Social media for associations: what to post and where
A practical guide to association social media: which platforms to use, what to post, how often, how to involve members and sponsors, and how to keep the accounts when the board changes.
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Association event planning: events that grow your membership
How to plan association events that bring in and keep members: the event types worth running, a planning timeline, member pricing and the follow-up that turns guests into members.
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Membership drive ideas and marketing strategies for associations
Twelve membership drive ideas for associations and chapters, who to target first, what to offer and how to turn event guests into members.
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Non-dues revenue ideas for associations and chapters
Twelve non-dues revenue ideas for associations, chapters and chambers, which ones are worth the effort for a small organization, and how to pick where to start.
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Sponsor retention: how associations keep sponsors coming back
How associations keep sponsors renewing year after year: deliver everything you promised, prove it with photos, report results and ask for next year before the event ends.
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Membership retention strategies that work for associations
Ten membership retention strategies for associations and chapters, a renewal timeline you can copy, and the warning signs that a member is about to lapse.
