Events
Twenty-five years of
making events look easy.
We plan conferences, holiday parties and golf outings for associations, chambers and businesses. We’re onsite at only a select few each year, so each one gets our full attention.
What we take on
- Conferences and holiday parties. Venues, vendors, speakers, sponsors, registration and the run-of-show.
- Golf outings. Foursomes, sponsorships, hole signage and the details that keep the day moving.
- Event marketing. Landing pages, registration and the email and social campaigns that fill the room.
- Onsite management. We’re there on the day, so your board can enjoy the event they worked hard on.
Planning and promotion, one team
Most event planners hand the marketing to someone else, and most marketing agencies have never run a registration desk. That gap is where half-full rooms, last-minute scrambles and sponsors who don’t renew come from. We do both, so nothing falls between two vendors.
- Marketing built into the plan. Registration timelines, sponsor deadlines and the email calendar are mapped before the venue is booked, not bolted on six weeks out.
- Net revenue over gross. Every line in the budget gets the same question: does this increase what your organization keeps?
- Follow-through, not follow-up. Thank-yous, sponsor recaps, attendee lists and the lessons for next year are part of the job, not an afterthought.
What we plan
Conferences and meetings
- Venue search and contracts
- Program, speakers and session flow
- Registration and check-in
- Sponsor and exhibitor coordination
- Day-of run of show
Golf outings
- Course selection and buyouts
- Sponsorship packages and hole signage
- Foursome and player registration
- Contests, clinic and awards
- Reception and on-course food
Experience you can lean on
Mike Andersen has spent more than 25 years in corporate events. As a freelancer he averaged around 200 events a year. He has coordinated 30 group dinners across a city on the same night, dispatched a week-long shuttle program for more than 100,000 conference attendees, and handled real emergencies on site and gotten everyone out safely. Very little surprises us on event day.
Websites and events, under one roof
Because we also build websites, your event page, registration, sponsor sales, budget and follow-up emails all live in one place. No spreadsheets passed between three vendors. With Purple Pushpin, registration, sponsorships, event budgets, mobile check-in for smaller events and printable name badges all run right from your own site.
Built by an event person
Purple Pushpin was built by someone who has run events his whole career. Mike built it with his own pain points front and center, to get rid of the extra spreadsheets every event seems to collect. It’s the tool he always wished he’d had in the field.
How it works
- Discovery. Goals, audience, budget and what worked or didn’t last time.
- Plan. Concept, venue, vendors, budget, timeline and marketing calendar.
- Promote. Email, social and sponsor outreach, with registration managed end to end.
- Run it. Vendors, volunteers and the hundred small problems on the day.
- Wrap it up. Thank-yous, sponsor reports, the real numbers, and notes for next year.
Already have a planner?
We also work behind the scenes for other event planners as a white-label partner, under your name. See how we work with planners.
Have an event on the calendar?
We take on a select few events each year, so the earlier we talk, the better.