A good sponsorship package gives sponsors what they actually want: to be seen by the right people, to meet them in person and to have proof it happened. Build three or four tiers with clear differences, add a menu of single items like hole sponsorships and the coffee break, include event tickets in the bigger packages and offer an annual package across all your events. Then deliver every benefit and photograph it.
I put together the sponsorship packages for a chapter’s annual conference and golf outing every year. Here’s how to build them.
What sponsors are really buying
- Visibility with your members: logos, signage, mentions.
- Access: time in the room with the people they want to meet.
- Association: being seen supporting the profession or the cause.
- Proof: something to show their boss afterward.
Every package should deliver some of each. Logos alone are the weakest part.
A sample tiered package
| Benefit | Presenting | Gold | Silver | Bronze |
|---|---|---|---|---|
| Logo on event page and signage | Largest, top billing | Large | Medium | Name listed |
| Event registrations included | 4 | 3 | 2 | 1 |
| Recognition from the stage | Speaking slot | Named | Named | Listed |
| Exhibit table | Premium spot | Yes | Yes | No |
| Logo in event emails | Yes | Yes | No | No |
| Social media thank-you | Dedicated post | Dedicated post | Group post | Group post |
| Photos and results report | Yes | Yes | Yes | Yes |
Limit the top tier to one sponsor, so it stays special.
Sponsorship ideas for a conference
- Presenting sponsor
- Keynote speaker sponsor
- Breakfast, lunch or coffee break sponsor
- Reception or happy hour sponsor
- Wi-Fi or charging station sponsor
- Event app or registration sponsor
- Lanyard or name badge sponsor
- Education track or session sponsor
- Exhibit tables
Sponsorship ideas for a golf outing
- Title sponsor
- Hole sponsor (signage on a tee, optionally with a table to greet golfers)
- Beverage cart sponsor
- Lunch, dinner or awards sponsor
- Longest drive, closest to the pin or hole-in-one sponsor
- Golf cart sponsor
- Driving range or putting green sponsor
- Player gift sponsor
- Foursomes included in the bigger packages
For the full planning timeline, see our golf outing planning checklist.
Annual packages across all your events
Offer an annual package that covers your conference, golf outing and smaller events in one decision, priced better than buying each separately. Sponsors like one budget line, and you get commitments early in the year.
How to price sponsorships
- Start from your costs for each item, then add the value of what the sponsor gets: attendance, the profile of the audience, how visible the spot is.
- Look at what similar groups in your field charge. Many associations underprice.
- Leave room between tiers so moving up feels worth it.
- Sell the top tiers first, to last year’s sponsors, before you open the rest.
Make sure they come back
The package is only half of it. Deliver everything, photograph it and send a short results report afterward. Our guide to sponsor retention covers the follow-through.
Frequently asked questions
What should be included in a sponsorship package?
Visibility (logo and signage), access (event registrations, an exhibit table or a speaking slot), recognition (from the stage and on social) and proof (photos and a short results report).
How many sponsorship levels should you offer?
Three or four tiers, plus a menu of single items like hole sponsorships and meal sponsorships. More tiers than that gets confusing.
How do you price event sponsorships?
Cover your costs, then price for the value of the audience and visibility. Check what similar groups charge, and leave clear gaps between tiers.
What are good golf outing sponsorship ideas?
Title sponsor, hole sponsors, the beverage cart, lunch or dinner, contest holes like longest drive, golf carts, the putting green and player gifts.
Sell sponsorships online
Purple Pushpin lets associations and chambers sell sponsorship packages on their own website, with invoices and each sponsor’s logo, tier and website kept in one place.