Most real estate digital marketing advice is garbage. There, we said it. You’ve probably read dozens of articles telling you to “post consistently” and “engage with your audience” without explaining what that actually means or how it translates to closed…
Here’s the harsh reality about real estate content creation: most agents are creating content that gets likes but doesn’t generate a single lead. They’re posting pretty pictures of houses, sharing generic motivational quotes, and wondering why their follower count doesn’t…
Here’s the uncomfortable truth about real estate social media marketing: most agents are doing it completely wrong. They’re posting pretty pictures of houses, sharing generic motivational quotes, and wondering why their follower count doesn’t translate into commission checks. They’re treating…
Here’s the brutal truth about real estate marketing packages: most of them are designed to make the marketing company money, not help you sell more homes. Walk into any real estate conference and you’ll be bombarded with vendors promising “complete…
Here’s the brutal truth about real estate lead generation: most agents are collecting leads, not converting them. They’re spending thousands on Facebook ads, Google campaigns, and lead generation services, getting excited about their “lead count,” and then watching 95% of…
Here’s the uncomfortable truth about social media posts for Realtors: most of you are posting content that gets likes but generates zero business. You’re sharing pretty pictures of houses, posting generic motivational quotes, and celebrating when you get 50 likes…
Here’s the brutal truth about real estate marketing: Your website either shows up when buyers and sellers in your area search for help, or you’re invisible. While most real estate agents throw money at Zillow leads and Facebook ads, the…