Web Design Services for Small Business Owners Who Need More Than a Pretty Site
Your website shouldn't just exist. It should bring in customers, build trust, and work for you around the clock.
We're a web design agency that builds sites designed to convert—not just look good in a portfolio.
Your Website Is Either Working for You or Against You
Let's be honest about your current website.
Maybe it was built five years ago and looks like it. Maybe it's "fine" but doesn't actually bring in leads. Maybe you DIY'd it and it shows. Or maybe you paid a developer who disappeared and now you can't update anything without calling someone.
Whatever the situation, here's the reality: a website that doesn't convert is a website that's costing you money.
Every day, potential customers are landing on your site, looking around, and leaving—because the messaging is unclear, the design feels dated, or they can't figure out how to take the next step.
Meanwhile, your competitors with sharper sites are getting the calls you should be getting.
That's where we come in. We offer web design services for small business owners who need a site that actually performs—not just one that exists.
Why Businesses Choose Purple Wave Creative for Web Design
We Build for Conversions, Not Just Aesthetics
A beautiful website that doesn't convert is just expensive digital art. We design every page with one question in mind: what do you want visitors to do, and how do we make that easy?
We Give You Control
We're not interested in holding your website hostage. We build on platforms you can actually manage—so when you need to update a photo or change your hours, you can do it yourself without calling us.
We're a Web Design Agency That Sticks Around
We don't disappear after launch. We're based in Michigan, we answer when you call, and we're here for the long haul—not just the initial project.
Focus on your business. We'll build you a website that works. →
We Work With the Platforms That Work for You
We're not religious about platforms. We're religious about results. That said, we have opinions—and we'll help you choose the right tool for your business.
Squarespace (Our Favorite)
For most small businesses, Squarespace is our go-to recommendation. Here's why:
Clean, modern templates that look professional
Easy for you to update without breaking anything
Built-in SEO tools and analytics
Reliable hosting with no maintenance headaches
Great for service businesses, portfolios, and small e-commerce
If you want a site you can actually manage yourself, Squarespace is usually the answer.
WordPress
The powerhouse of the web—and sometimes the right choice:
Maximum flexibility and customization
Huge plugin ecosystem for specific needs
Great for blogs, complex sites, and SEO-heavy strategies
Requires more maintenance and security attention
Best for: Businesses that need advanced functionality or have a developer on call.
Shopify
For e-commerce, Shopify is hard to beat:
Built specifically for selling products online
Inventory management, payments, and shipping built in
Scales with your business
Integrates with everything
Best for: Product-based businesses serious about online sales.
Wix
A solid option for businesses with simple needs:
Drag-and-drop simplicity
Good for basic sites and landing pages
Budget-friendly option
Best for: Simple sites where budget is the primary concern.
Association Platforms (Wild Apricot, MemberClicks, etc.)
For associations and membership organizations, we work with specialized platforms:
Wild Apricot for member management and events
MemberClicks for association-specific needs
Integration with your existing systems
Best for: Associations, nonprofits, and member-based organizations.
Not sure which platform is right for you?
Web Design Services That Cover Everything
Custom Website Design
We design sites that reflect your brand and convert your visitors:
Custom layouts tailored to your business
Mobile-responsive design that works on every device
Clear messaging that speaks to your customers
Calls-to-action that drive results
Professional visuals that build trust
Your website should look like you—not a template.
Website Redesign
If your current site isn't cutting it, we'll fix that:
Full visual and structural overhaul
Improved user experience and navigation
Updated messaging and content
SEO optimization for better visibility
Migration from outdated platforms
A redesign isn't just a facelift—it's a performance upgrade.
E-Commerce Websites
For businesses selling products online:
Shopify, Squarespace Commerce, or WooCommerce setup
Product catalog organization
Payment and shipping integration
Conversion-optimized product pages
Inventory management setup
Your online store should make buying easy—not frustrating.
Landing Pages
For campaigns, launches, or lead generation:
Focused, single-purpose pages
Conversion-optimized design
A/B testing ready
Fast load times
Integration with your email and CRM tools
One page. One goal. Maximum results.
Website Maintenance & Support
We don't disappear after launch:
Ongoing updates and edits
Security monitoring (WordPress)
Performance optimization
Content updates as needed
Someone who actually answers when you call
Your website needs care. We provide it.
How We Build Your Website
1. Discovery
Before we design anything, we learn:
Your business goals and ideal customers
What's working (and what isn't) with your current site
Your competitors and industry landscape
Your must-haves and nice-to-haves
2. Strategy & Planning
We map out the site:
Site structure and navigation
Page hierarchy and user flow
Content requirements
Platform recommendation
Timeline and milestones
3. Design & Development
We build it:
Custom design mockups for your review
Revisions until you love it
Full development and build-out
Mobile optimization
Content integration
4. Launch & Beyond
We get you live and stick around:
Testing across devices and browsers
SEO setup and submission
Training so you can manage updates
Ongoing support as needed
Helpful Guides for Small Businesses
Our Approach to Web Design
Conversion-Focused
Every design decision serves a purpose. We're not here to win design awards—we're here to help you win customers.
User-First
If your visitors can't find what they need in seconds, you've lost them. We design for clarity and ease of use, not complexity.
Built to Last
We don't cut corners. Your site will be fast, secure, and built on solid foundations—not a house of cards.
Web Design in Michigan—But We Work Everywhere
We're based in Michigan, and we love working with local businesses. But geography doesn't limit us.
Whether you're down the road in Detroit, across the state in Grand Rapids, or anywhere in the country, we work with businesses that value quality web design and real partnership.
Local enough to meet for coffee. Professional enough to serve clients anywhere.
Dr. Lia Gaggino, MD - Pediatrician - Kalamazoo, MI
“Michael was the guru I was searching for.
He kindly respected my incredible lack of knowledge, walked me through problem solving or just solved the issue for me.”
Is Purple Wave Creative Right for Your Web Project?
We work best with businesses that:
Need a website that actually brings in customers
Want to be able to manage their own site after launch
Value quality over the cheapest option
Are ready to invest in their online presence
Want a partner, not a one-and-done vendor
We help:
Small businesses ready for a professional site
Growing companies that have outgrown their DIY website
Associations needing member-focused platforms
Anyone tired of a website that doesn't perform
Not sure if we're the right fit? Let's have an honest conversation.
Ready for a Website That Actually Works?
Your website is your hardest-working salesperson—or at least it should be.
Let's talk about how Purple Wave Creative can build you a site that looks great, converts visitors, and works for you around the clock.