Digital marketing for associations: a simple plan that works
A practical digital marketing plan for associations and chapters: the five channels that matter, how to do content marketing without a staff, the numbers to track and a year-long calendar.
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Social media for associations: what to post and where
A practical guide to association social media: which platforms to use, what to post, how often, how to involve members and sponsors, and how to keep the accounts when the board changes.
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Membership drive ideas and marketing strategies for associations
Twelve membership drive ideas for associations and chapters, who to target first, what to offer and how to turn event guests into members.
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How to promote a golf outing and fill every foursome
A golf outing marketing checklist: who to ask first, when to send what, how sponsors fill foursomes for you and what to do with single golfers.
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Email marketing for associations: the emails that keep members
The eight emails every association should be sending, how often to send them, how to stay out of spam folders and the pre-send checklist that saves you from embarrassing mistakes.
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Website design for associations: what your members actually need
What an association website has to do, the pages it needs, the three ways to build one and what each really costs, from someone who has built 200+ sites and run a chapter.
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Event promotion ideas that actually fill the room
Fifteen event promotion ideas from 25 years of running conferences and golf outings, plus the week-by-week timeline we use to sell them out.
