Event reminder email sequence: five emails that cut no-shows
A five-email event reminder sequence for conferences, luncheons and golf outings: confirmation, one week out, the day before, the morning of and the thank-you, with templates.
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Email open rate benchmarks for associations and nonprofits (and why clicks matter more)
Current email open rate and click rate benchmarks for nonprofits and membership organizations from Mailchimp, Constant Contact and MailerLite, why open rates are inflated, and what to track instead.
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New member welcome email series: five emails for the first 60 days
A five-email welcome series for new association, chapter and chamber members: when to send each one, what it should do, and short templates you can copy.
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Chamber of commerce website must-haves: what members and visitors actually use
The chamber of commerce website must-haves: a business directory people actually search, an events calendar, a clear join page, ribbon cuttings and news, visitor info and one member login.
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Event registration page checklist: what to put on it, and what to leave off
An event registration page checklist for associations, chambers and planners: what goes above the fold, how to show pricing clearly, which questions to ask, the confirmation email and how to make it work on a phone.
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How to write an event announcement email (with three examples)
How to write an event announcement email people actually open: subject lines, the five-part structure, what to leave out, and three short examples for a conference, a networking event and a golf outing.
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An association email calendar for the whole year
A month-by-month association email calendar covering renewals, events, sponsor recruitment, board elections and the year-end recap, plus how often to send and how to fill it.
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Member portals: what members actually use (and what they ignore)
What belongs in an association member portal: renewals, receipts, event registrations, directory profiles and documents. Plus what members ignore, and how to make logging in painless.
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Member newsletter ideas: what to put in every issue
Member newsletter ideas for associations, chapters and chambers: a repeatable five-part structure, 30 ideas to fill it, and how to pick a send day and stick to it.
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Choosing a website platform for your association: the questions that matter more than features
How to choose a website platform for an association, chapter or chamber: site builders vs membership platforms vs WordPress vs custom, and the eight questions to ask before your board signs anything.