Membership tiers and pricing: how to structure levels people understand
How to set up membership tiers for an association or chamber: the common structures, how many levels to offer, company memberships with seats, and a simple way to set prices.
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How to write a member value proposition people actually remember
How to write a member value proposition for your association or chamber: a fill-in formula, before-and-after examples, and where to use it so prospects and renewing members both hear it.
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Event reminder email sequence: five emails that cut no-shows
A five-email event reminder sequence for conferences, luncheons and golf outings: confirmation, one week out, the day before, the morning of and the thank-you, with templates.
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Email open rate benchmarks for associations and nonprofits (and why clicks matter more)
Current email open rate and click rate benchmarks for nonprofits and membership organizations from Mailchimp, Constant Contact and MailerLite, why open rates are inflated, and what to track instead.
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New member welcome email series: five emails for the first 60 days
A five-email welcome series for new association, chapter and chamber members: when to send each one, what it should do, and short templates you can copy.
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Chamber of commerce website must-haves: what members and visitors actually use
The chamber of commerce website must-haves: a business directory people actually search, an events calendar, a clear join page, ribbon cuttings and news, visitor info and one member login.
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Early bird pricing that actually fills seats (and why you shouldn’t extend it)
How to set early bird pricing for a conference, golf outing or association event: how big the discount should be, when the deadline should fall, how to promote it, and why extending the deadline costs you next year.
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Event registration page checklist: what to put on it, and what to leave off
An event registration page checklist for associations, chambers and planners: what goes above the fold, how to show pricing clearly, which questions to ask, the confirmation email and how to make it work on a phone.
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How to promote a networking event people actually show up to
How to promote a networking event for a chamber, association or chapter: a clear reason to come, a four-week promotion plan, personal invitations, reminders that cut no-shows and follow-up that brings people back.
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How to write an event announcement email (with three examples)
How to write an event announcement email people actually open: subject lines, the five-part structure, what to leave out, and three short examples for a conference, a networking event and a golf outing.