Email marketing for associations: the emails that keep members
The eight emails every association should be sending, how often to send them, how to stay out of spam folders and the pre-send checklist that saves you from embarrassing mistakes.
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Website design for associations: what your members actually need
What an association website has to do, the pages it needs, the three ways to build one and what each really costs, from someone who has built 200+ sites and run a chapter.
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Event promotion ideas that actually fill the room
Fifteen event promotion ideas from 25 years of running conferences and golf outings, plus the week-by-week timeline we use to sell them out.
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Golf outing planning checklist: a month-by-month guide
A month-by-month golf outing planning checklist, from booking the course to the thank-you email, plus a sample run of show for a 9 a.m. shotgun.
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The Night Coach Ditka Knew My Name
I walked a lot of groups into Ditka’s in downtown Chicago. One night the Coach stopped me in front of all of them. Here’s what that moment taught me about planning group dinners.
