Social media for associations: what to post and where
A practical guide to association social media: which platforms to use, what to post, how often, how to involve members and sponsors, and how to keep the accounts when the board changes.
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Digital marketing for associations: a simple plan that works
A practical digital marketing plan for associations and chapters: the five channels that matter, how to do content marketing without a staff, the numbers to track and a year-long calendar.
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Association event planning: events that grow your membership
How to plan association events that bring in and keep members: the event types worth running, a planning timeline, member pricing and the follow-up that turns guests into members.
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Membership drive ideas and marketing strategies for associations
Twelve membership drive ideas for associations and chapters, who to target first, what to offer and how to turn event guests into members.
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Non-dues revenue ideas for associations and chapters
Twelve non-dues revenue ideas for associations, chapters and chambers, which ones are worth the effort for a small organization, and how to pick where to start.
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Sponsor retention: how associations keep sponsors coming back
How associations keep sponsors renewing year after year: deliver everything you promised, prove it with photos, report results and ask for next year before the event ends.
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Charity golf tournament planning: how to raise more than you spend
How to plan a charity golf tournament that actually raises money: where the money comes from, ten add-on revenue ideas, keeping costs down and telling people what they funded.
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Corporate golf outing planning: a guide for client and team outings
How to plan a corporate golf outing that builds client relationships: setting the goal, the invite list, pairings, non-golfers, gifts and the follow-up most companies skip.
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How to promote a golf outing and fill every foursome
A golf outing marketing checklist: who to ask first, when to send what, how sponsors fill foursomes for you and what to do with single golfers.
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Membership retention strategies that work for associations
Ten membership retention strategies for associations and chapters, a renewal timeline you can copy, and the warning signs that a member is about to lapse.
