How to write a sponsorship letter (with templates)
How to write a sponsorship letter that gets a yes, with four templates you can copy: a first request, a follow-up, a renewal letter for last year’s sponsors and a thank-you.
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Association annual meeting planning: a checklist for boards
How to plan an association annual meeting members actually attend: the agenda, notice and quorum, elections, a planning checklist and how to make it worth showing up for.
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Chamber of commerce marketing plan: a template you can copy
A simple chamber of commerce marketing plan template: goals, audiences, the channels that work for chambers, a 12-month calendar and marketing ideas that bring in members.
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The new member onboarding process and welcome packet: a 90-day plan
A simple 90-day new member onboarding process for associations and chambers: the welcome email, a personal touch, the first event and the check-ins that make new members renew.
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How to promote a conference: a timeline that fills seats
How to promote a conference from six months out to the week of: who to reach first, what to send when, how speakers and sponsors help and how to track registration pace.
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Sponsorship package ideas for conferences and golf outings
How to build sponsorship packages sponsors actually buy: tiered package ideas for conferences and golf outings, what to include at each level and how to price them.
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Membership renewal letter templates that get members to renew
Four membership renewal letter templates you can copy, for 60 days out, 30 days out, the due date and lapsed members, plus what makes a renewal email work.
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Is your association website costing you members? A 20-point checklist
A 20-point association website checklist you can run in 15 minutes on your phone: joining, events, members area, trust, search and whether the next board can keep it running.
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Volunteer recruitment for association chapters and nonprofits
How association chapters and nonprofits recruit volunteers who stay: small defined roles, personal asks, a board pipeline and thanking people properly.
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Affinity programs for associations: member perks that pay
What affinity programs are, which ones associations and chambers actually benefit from, how the revenue works and how to pick partners without annoying your members.
