A sponsor fulfillment checklist for associations, chambers and event planners: how to track every deliverable per sponsor, and a post-event recap report template that makes renewal easy.
A fill-in sponsorship prospectus template for associations, chapters and chambers: the audience numbers to include, how to lay out your levels, deliverables and deadlines, and how to make saying yes easy.
A ready-to-use set of golf tournament sponsorship levels for chapter and charity outings: what each tier includes, typical price ranges, and how to collect what sponsors owe you.
Affinity program examples for associations and chambers: insurance, payroll, office supplies, travel, continuing education and more, with how each pays, what members get and what to watch for.
Where to find event sponsors, how to research them, and how to make the ask, starting with the companies most likely to say yes.
How to write a sponsorship letter that gets a yes, with four templates you can copy: a first request, a follow-up, a renewal letter for last year’s sponsors and a thank-you.
How to build sponsorship packages sponsors actually buy: tiered package ideas for conferences and golf outings, what to include at each level and how to price them.
What affinity programs are, which ones associations and chambers actually benefit from, how the revenue works and how to pick partners without annoying your members.
Twelve non-dues revenue ideas for associations, chapters and chambers, which ones are worth the effort for a small organization, and how to pick where to start.
How associations keep sponsors renewing year after year: deliver everything you promised, prove it with photos, report results and ask for next year before the event ends.