Email Marketing in Michigan That Doesn't End Up in the Trash
Your subscribers gave you their email address. That's trust. Let's not waste it with emails nobody reads.
We're an email marketing agency that creates campaigns people actually want to open—and that turn subscribers into customers.
Most Email Marketing Is Garbage (And Your Subscribers Know It)
Let's be honest about what's happening in most inboxes right now.
Promotional emails that scream "BUY NOW." Newsletters that ramble without a point. Automated sequences that feel like they were written by a robot. Subject lines so boring they get deleted without a second thought.
And then there's you—knowing you should be doing email marketing, but either:
Sending sporadic emails whenever you remember (and feeling guilty about the inconsistency)
Not sending anything because you don't know what to say
Sending stuff that gets crickets—low opens, no clicks, zero replies
Here's the thing: email marketing still works. In fact, it outperforms almost every other channel for ROI. But only when it's done right.
Email marketing for small business isn't about blasting your list with promotions. It's about building relationships, providing value, and being the email people actually look forward to seeing.
That's where we come in.
Why Businesses Choose Purple Wave Creative for Email Marketing
We Write Emails People Actually Want to Read
No templates. No corporate jargon. No "Dear Valued Customer." We write emails that sound like a real human wrote them—because that's what gets opened and acted on.
We Focus on Strategy, Not Just Sends
Anyone can blast an email. We build systems—welcome sequences, nurture campaigns, re-engagement flows—that work for you automatically and move people toward becoming customers.
We're an Email Marketing Agency in Michigan That Gets Results
We're not just pushing send and hoping. We track opens, clicks, and conversions, and we optimize based on what's actually working. As an email marketing agency michigan businesses trust, we're here for the long game.
Email Marketing Services That Cover Everything
Email Strategy
Before we write a single email, we build the plan:
Audience segmentation and list analysis
Customer journey mapping
Campaign calendar development
Goal setting and KPI definition
Platform recommendations
No more guessing what to send or when to send it.
Email Campaign Creation
We create campaigns that get results:
Promotional campaigns that drive sales
Launch sequences for new products or services
Seasonal and holiday campaigns
Event promotion and follow-up
Re-engagement campaigns for cold subscribers
Every email has a purpose—and a clear call to action.
Email Newsletter Management
Consistent newsletters that your audience actually reads:
Content planning and topic development
Writing that sounds like you (not a robot)
Design that matches your brand
Regular sending schedule
Performance tracking
Stay top of mind without the stress of figuring out what to say.
Email Automation & Sequences
Set it up once, let it work forever:
Welcome sequences for new subscribers
Nurture sequences that build trust over time
Abandoned cart recovery (for e-commerce)
Post-purchase follow-ups
Birthday and anniversary automations
Your email working for you 24/7—even while you sleep.
List Building & Growth
More subscribers means more opportunity:
Lead magnet strategy and creation
Opt-in form design and placement
Landing page development
List cleaning and hygiene
Compliance (GDPR, CAN-SPAM)
Grow your list with people who actually want to hear from you.
Email Design & Templates
Emails that look as good as they read:
Custom email templates in your brand style
Mobile-responsive design
Header and graphic creation
Template systems you can reuse
Platform-specific optimization
Professional design that works in every inbox.
Analytics & Optimization
Know what's working and improve what isn't:
Open rate and click rate tracking
A/B testing for subject lines and content
Conversion tracking
List health monitoring
Monthly performance reports
Data-driven decisions, not guesswork.
Email Platforms We Work With
We're not locked into one platform. We work with what works for you:
Mailchimp — Great for small businesses getting started
Klaviyo — Powerful for e-commerce and advanced automation
Constant Contact — Solid choice for associations and nonprofits
ConvertKit — Perfect for creators and content-driven businesses
ActiveCampaign — Advanced automation and CRM integration
HubSpot — Full marketing suite for growing businesses
Not sure which platform is right for you? We'll help you figure that out.
How We Work Together
1. Discovery
Before we send anything, we learn:
Your business and audience
Your current email setup (or lack thereof)
What's worked and what hasn't
Your goals for email marketing
2. Strategy & Setup
We build the foundation:
Platform setup or optimization
List organization and segmentation
Automation workflows
Template creation
Campaign calendar
3. Creation & Execution
We do the work:
Writing emails that sound like you
Designing emails that look professional
Scheduling and sending
Monitoring performance
Managing responses
4. Optimization & Growth
We keep improving:
A/B testing and refinement
List growth strategies
Performance reporting
Strategy adjustments based on data
Email marketing that runs like a machine—with a human touch. →
Our Approach to Email Marketing
Value First, Sell Second
Every email should give your subscribers something—insight, entertainment, help. Earn the right to sell by providing value first.
Consistency Over Bursts
One great email a month beats four mediocre ones. We focus on sustainable rhythms, not burnout-inducing volume.
Relationships Over Blasts
Email is personal. We write like we're talking to one person, not shouting at a crowd.
Helpful Guides for Small Businesses
Email Marketing Michigan Businesses Trust
We're based in Michigan, and we love working with businesses across the state—from Traverse City to Grand Rapids to Detroit.
But great email marketing doesn't require geography. We work with clients nationwide who value email marketing for small business done right.
Michigan roots. National reach. Emails that actually work.
Dr. Lia Gaggino, MD - Pediatrician - Kalamazoo, MI
“Michael was the guru I was searching for.
He kindly respected my incredible lack of knowledge, walked me through problem solving or just solved the issue for me.”
Is Purple Wave Creative Right for Your Email Marketing?
We work best with businesses that:
Have an email list (or want to build one)
Are tired of inconsistent or ineffective emails
Want emails that sound human, not corporate
Value strategy over just "sending stuff"
Need a partner, not just a contractor
We help:
Small businesses ready to take email seriously
E-commerce brands that need automation
Service businesses nurturing leads
Associations and nonprofits engaging members
Anyone who knows email matters but doesn't have time to do it well
Not sure if we're the right fit? Let's have an honest conversation.
Ready for Emails That Actually Get Opened?
Your subscribers trusted you with their inbox. Let's make that trust worth something.
Let's talk about how Purple Wave Creative can turn your email list into a real business asset—with campaigns that get opened, read, and acted on.
