Three Simple Ways to Work With Us
Here's How We Work
We keep it simple and transparent. Every engagement starts with a conversation about what you actually need — then we recommend the option that makes the most sense, scope it clearly, and tell you exactly what it'll cost before any work begins. No pressure to commit to more than you need.
Pick What Fits
Monthly Retainer
We become your outside marketing team — strategy, content, and execution on an ongoing basis — so your marketing is always moving forward without you having to think about it. Best for: ongoing, consistent support.
Per-Project
A defined piece of work with a clear start and finish: a website redesign, an event campaign, a brand refresh. We scope it, price it up front, and deliver it. No ongoing commitment. Best for: a specific goal with a clear finish line.
The Tide Pool
For the little things that add up over time — a flyer, a mailing, a few website updates. You set aside a pool of funds and we draw from it as the work comes up: whatever you need, whenever you need it. No monthly commitment, no chasing tiny invoices, and your pool never expires. Just a marketing partner on call. Best for: occasional tasks without a monthly retainer.
What Every Engagement Includes
However you work with us, a few things never change:
A senior strategist on your account — not a junior handoff.
Clear scope and pricing, agreed up front. No surprise invoices.
Straight talk about what's working and what isn't.
Success measured by results that matter, not vanity metrics.
Whether you're on a full retainer or just topping off your Tide Pool, you get the same attention.
Dr. Lia Gaggino, MD - Pediatrician - Kalamazoo, MI
“Michael was the guru I was searching for.
He kindly respected my incredible lack of knowledge, walked me through problem solving or just solved the issue for me.”
Not Sure Which One Fits?
That's what the first conversation is for. Tell us what you're trying to get done, and we'll point you to the option that makes the most sense — even if that's "start small." No pressure, no hard sell.